What is a sales funnel and how it affects your business
The sales process of each company selling products and services on the market goes through a sales funnel. If you are not aware of the existence of a sales funnel, then your sales process is likely to have drawbacks and you do receive as much sales results as you could.
One good example of sales funnel builder is Clickfunnels. For those of you who never heard of it before, make sure to check out this Clickfunnels review to learn more about it.
Sales funnel is a graphic view of the journey through which the buyer passes from the moment of knowledge about the existence of your company and product to the final purchase. An ideal situation for the seller would be if the buyer immediately bought the product when he found out about him. Although sometimes this happens, in most cases the customer goes through different stages of purchase before the final decision. The buyer will probably want to know more about the product in detail, compare it with other such products on the market, explore other people’s opinions about the product, ask for more information from you, and ultimately make a final decision on the purchase. Your website and content on it must be optimized to successfully lead a potential buyer through all stages of purchase to final purchase.
The purpose of the sales funnel is the solution to some of your customers’ problems. Before you try to sell them, you must first make them aware that they have a problem, then offer a solution to this problem through your product or service, create a desire for that with your product or service, through the establishment of trust and authority in the area where you sell product or service.
The entrance to the sales funnel is wide because it symbolizes a large number of people who in some way learned about your product or service and made a first step. During the next steps, part of the interested waste and the size of the audience is decreasing, so the bottom of the funnel is narrower.
Although this article is primarily dedicated to digital marketing and online sales, the sales funnel also exists in classic forms of sales. Entering the customer in the store, selecting a product, putting in a basket and buying at the cash desk is also a process that goes through the sales funnel. The sales funnel as a customer-oriented marketing model has been known since 1898. At that time, American marketing expert Elias St. Elmo Lewis developed a model that covers the theoretical path of the buyer from the moment he was interested in the product until the moment of action or purchase.
Lewis model is also known as AIDA model, which is an acronym for Awareness, Interest, Desire and Action (Croatian: awareness, interest, desire and action). AIDA model represents a traditional sales funnel, and a modern sales funnel can be more complex and can have more stages.
The stage of awareness about your company or product occurs when you first get the attention of the potential buyer and bring it to your website. You can attract attention to any promotional activity on the Internet, such as posting on Facebook, advertising on the Internet or as a search result on Google. A potential buyer has become aware of your business and offers.
Sometimes a potential buyer buys it immediately, but much more often the sale will not happen at the first moment. At this stage, potential buyers are aware that you are offering something that is a solution to their problem, but they want to be well informed and educated. From the marketing side, you want to offer them as much as possible relevant materials such as blog articles, videos, frequently asked questions, and the like.
The consciousness phase has the largest base of potential customers, but it also has the lowest probability of purchasing. At this stage, it is ideal to get an email address or phone number from a prospective buyer, thereby making him a potential buyer. When a potential buyer becomes an opportunity, you need to build an interest in your product or service.