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Jaka Bostjancic Shares 3 Marketing Tips For Musicians

Posted By Nick J.

Jaka Bostjancic, a Slovenian music producer, decided to share 3 marketing tips to improve your reach as a musician. He managed to grow his brand to over 25,000 fans in less than 5 years, which says a lot about his marketing knowledge.

But, before we get to the golden nuggets, we should first get to know him and hear his life story.

Born and raised in Slovenia, Jaka started experimenting with music when he was just 6 years old. “The main way for me to express myself was always through music. I started learning piano when I was around 6 years old and ever since then, this angelic instrument was something I could always rely on. Something has gone wrong in school? No worries, I would simply come home and play the piano. 10 minutes and I already felt better.”

Then, in high school, he discovered a way to make instrumental music and actually make a living off it. “This whole realization was very random in the first place. It was a normal night, I was just watching some videos and Youtube recommended me video of a guy “flexing” his super cars. At first I was confused, how can one afford so many fancy things? I thought he must be an investor of some kind (didn’t have much knowledge about online businesses at that time). Then I realized he is a music producer and sells beats online. And, since I love music so much, I decided to give this “business model” a chance. Nothing was the same since then.”

Photo by Jaka Bostjancic (https://instagram.com/nghtbldofficial)

Jaka Bostjancic, also known as NGHTBLD (pronounced “night blood”) believes anyone has a real chance of “making it” in the music industry. “Mindset is the most important role on your journey, whether you want to make it in the music industry or stock trading. See, up until that point of seeing the “flexing guy”, I never thought something like making a living off music was possible. Aren’t we all just supposed to be sheeps, obey all rules, finish school, get a job (which you probably hate) and spend the majority of your life believing “success is for others, I guess I’m just not born under the lucky star”. Sounds crazy but that’s what mindset I had in my early life. This thinking will eventually destroy you. Want to succeed? Fix your mindset firstly!”

Now the 3 marketing tips for musicians to help expand their reach!


1. Find your narrative.

Decide what kind of musician you want to be. What’s your personality? Are you an ego-maniac, do you support other artists, you like to get crazy haircuts? Find out who you really are and build your personal brand around it.

This is usually the biggest problem for musicians. They simply don’t know who they are deep down. This just leads to inconsistent posts and troubles connecting with their audience.


2. Master organic traffic.

Organic (also mainly known as free traffic) is pure gold. Paying for ads might be a faster way to reach more people, but organic traffic does wonders too. One simple way to get more of it is to interact with other people’s posts on social media. You can bet they will come checking out your profile after you give them some honest feedbacks. Takes real effort but it’s worth it.


3. Build social proof.

People want what other people want. Think about it. You need a new phone. Are you going to get a Xiju 5i3 phone or an iPhone that is so beloved by everyone? People want to support something that is “proven to work” already. If you already are supported by some people and have an audience, even if it’s still small, you stand a better chance of attracting new fans. Prove to your potential audience that you’re “proven to work” and they will be more likely to support you.

Master these 3 things and you will be one step closer to your goal.

If you want to find out more about Jaka, check out his website and Instagram page.

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  • about 1 month ago


All About Sales Funnels

Posted By Nick J.

What is a sales funnel and how it affects your business

The sales process of each company selling products and services on the market goes through a sales funnel. If you are not aware of the existence of a sales funnel, then your sales process is likely to have drawbacks and you do receive as much sales results as you could.

One good example of sales funnel builder is Clickfunnels. For those of you who never heard of it before, make sure to check out this Clickfunnels review to learn more about it.

Sales funnel is a graphic view of the journey through which the buyer passes from the moment of knowledge about the existence of your company and product to the final purchase. An ideal situation for the seller would be if the buyer immediately bought the product when he found out about him. Although sometimes this happens, in most cases the customer goes through different stages of purchase before the final decision. The buyer will probably want to know more about the product in detail, compare it with other such products on the market, explore other people’s opinions about the product, ask for more information from you, and ultimately make a final decision on the purchase. Your website and content on it must be optimized to successfully lead a potential buyer through all stages of purchase to final purchase.

The purpose of the sales funnel is the solution to some of your customers’ problems. Before you try to sell them, you must first make them aware that they have a problem, then offer a solution to this problem through your product or service, create a desire for that with your product or service, through the establishment of trust and authority in the area where you sell product or service.

The entrance to the sales funnel is wide because it symbolizes a large number of people who in some way learned about your product or service and made a first step. During the next steps, part of the interested waste and the size of the audience is decreasing, so the bottom of the funnel is narrower.

Although this article is primarily dedicated to digital marketing and online sales, the sales funnel also exists in classic forms of sales. Entering the customer in the store, selecting a product, putting in a basket and buying at the cash desk is also a process that goes through the sales funnel. The sales funnel as a customer-oriented marketing model has been known since 1898. At that time, American marketing expert Elias St. Elmo Lewis developed a model that covers the theoretical path of the buyer from the moment he was interested in the product until the moment of action or purchase.

Lewis model is also known as AIDA model, which is an acronym for Awareness, Interest, Desire and Action (Croatian: awareness, interest, desire and action). AIDA model represents a traditional sales funnel, and a modern sales funnel can be more complex and can have more stages.



The stage of awareness about your company or product occurs when you first get the attention of the potential buyer and bring it to your website. You can attract attention to any promotional activity on the Internet, such as posting on Facebook, advertising on the Internet or as a search result on Google. A potential buyer has become aware of your business and offers.

Sometimes a potential buyer buys it immediately, but much more often the sale will not happen at the first moment. At this stage, potential buyers are aware that you are offering something that is a solution to their problem, but they want to be well informed and educated. From the marketing side, you want to offer them as much as possible relevant materials such as blog articles, videos, frequently asked questions, and the like.

The consciousness phase has the largest base of potential customers, but it also has the lowest probability of purchasing. At this stage, it is ideal to get an email address or phone number from a prospective buyer, thereby making him a potential buyer. When a potential buyer becomes an opportunity, you need to build an interest in your product or service.

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Wolf Alice Received The Mercury Award!

Posted By Nick J.

The mercury award for the best album was received by the British alternative rock group Wolf Alice for its second studio product Visions of a Life. The competition won strong competition, and was won by both Arctic Monkeys and Noel Gallagher and Lily Allen.

Ellie Rowsell, the 26-year-old singer of the four-member group from North London, who was nominated for the debut album My for the mercury award, said: “It’s huge to me that I can take the prize with my three best friends”.

Among the past recipients of the mercury awards are among other Primal Scream, Franz Ferdinand and The XX, and PJ Harvey musician and rapper Skept. For the first time in six years, the mercury prize was won by a rock band.



After receiving the award, Wolf Alice played a track from the winning Do not Delete the Kisses album. The award ceremony in London was also marked by appearances by Florence + The Machine, Sons of Kemet, Lily Allen and Nadine Shah.

According to the BBC, the latter stole attention with his emotional performance of the Out The Way song from the Holiday Destination album, which was also nominated, with a singer of Pakistani and Norwegian roots giving his experience immigrants and the UK’s attitude towards refugees.

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  • 10 months ago
Guitars Used On Our Festival


Guitars Used On Our Festival

Posted By Nick J.

The music, the fun, the opera, the Cambridge music festival, is the epitome of the art – especially for guitarists. Music glitters across the weekend. Crazy strumming, memorable nostalgic performances, bands that just make you want to jump off your feet with their energy, and the guitars – the best guitars that the world can offer, in the best hands that guitars can get into.

Very few people recognize the brands of guitars used at the festival. In fact, some are just ignorant about them, apart from the kind of music they give that is. But we can’t ignore them, can we? In the performances, the following guitars were used.

The list is not exhaustive, however:

1. LX Martins

Ed Sheeran has become a mark of excellence in English singing, and whenever you see Ed, you have to think of this acoustic guitar. His touch on the guitar is synonymous with deep sultry lyrics, a little bass, and the vocals that just force you to sing along.

The Dreadnaught is primarily a travel guitar. Its price is relatively high, and the sound it produces is of the top quality you can find.

For amateur guitarists, this guitar is just precious. It is light, it is good, and it is value for every cent of the money spent on it





In fact, if you really want to learn more about guitars, I suggest reading the article about the most affordable acoustic guitars on the market. Otherwise, just continue reading, as we cover another guitar used on Cambridge Music Festival.


2. Epiphone Les Paul Standard

The bands that provide the musical journey at the Cambridge Musical Festival have been hailed as magical electric guitarists. The sound of the strumming pervades the scene like flowers in bloom, each song they belt out a compulsion to their audience to stand up and dance. And right in the middle of all this joy, is this guitar, the Epiphone Les Paul Standard.

World over, Epiphone guitars are revered, for the quality, the ease of use, the seamless designs, and the sound. At the Cambridge festival, only the best of instruments are used, and this is certainly the best there can be found. The projection from this guitar is like a boom, you can feel the shake of every string on the systems, and the music is just the creme de la crème of music. It gets you dancing when it falls into the amiable welcoming hands of an expert guitarist as any of the band members gracing the Cambridge stage.

It needs not be said that guitars are at the heart of every Cambridge musical experience. They are the heartbeats of the music. Sometimes, like this, we need to stop and wonder. What was that guitar again? Probably I should get it for myself!

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Dates for Festival This Year!

Posted By Nick J.

Ah, so exciting! Cambridge Folk Festival is almost here and below you can find dates plus line ups. We hope this year goes as planned and even more people join us!

Credits: CambridgeLiveTrust


Line Up


The Luck

Hot Rock Pilgrims

Dan Bettridge





Kate Griffin and Ford Collier

Meaghan Blanchard

Bennett Wilson Poole

Alice Phelps


Ellie Dixon

Bella Collins

History and Lore



Hazey Jane

Amy & The Calamities


Bella Gaffney & Polly Bolton

Zoe Wren

Ben Smith & Jimmy Brewer

Ian George


Jack Parker

Alden, Patterson & Dashwood



The Orange Circus Band


Ferris & Sylvester

August and After

Mera Royle

Fellow Pynins


Sarah Munro


You can buy tickets here: https://www.cambridgelivetrust.co.uk/folk-festival/tickets


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Cambridge music festival


We are back!

Posted By Nick J.

As you might’ve noticed, our website was unavailable for a very long time. But we’re back now. We’ll be posting everything related to Cambridge Music Festival, but also other general music news, gear reviews, interviews and more cool things like that. We also accept guest bloggers, so if you’re one of them, don’t hesistate to contact us here.

A little about CamMusic

A couple of years ago, we were featured on BBC and we’re still very proud of this achievement. We hope and plan to get bigger this year, that’s why we invite all writers to submit some of their work for a chance to get featured on CamMusic.


Our Plans

We plan on releasing a lot of content this year, as well as feature some great and hardworking entrepreneurs and do interviews with them.

We’ll also post music gear reviews, which is very new to our team, but we all wanted to start doing it, so why not!


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