Jaka Bostjancic, a Slovenian music producer, decided to share 3 marketing tips to improve your reach as a musician. He managed to grow his brand to over 25,000 fans in less than 5 years, which says a lot about his marketing knowledge.
But, before we get to the golden nuggets, we should first get to know him and hear his life story.
Born and raised in Slovenia, Jaka started experimenting with music when he was just 6 years old. “The main way for me to express myself was always through music. I started learning piano when I was around 6 years old and ever since then, this angelic instrument was something I could always rely on. Something has gone wrong in school? No worries, I would simply come home and play the piano. 10 minutes and I already felt better.”
Then, in high school, he discovered a way to make instrumental music and actually make a living off it. “This whole realization was very random in the first place. It was a normal night, I was just watching some videos and Youtube recommended me video of a guy “flexing” his super cars. At first I was confused, how can one afford so many fancy things? I thought he must be an investor of some kind (didn’t have much knowledge about online businesses at that time). Then I realized he is a music producer and sells beats online. And, since I love music so much, I decided to give this “business model” a chance. Nothing was the same since then.”
Jaka Bostjancic, also known as NGHTBLD (pronounced “night blood”) believes anyone has a real chance of “making it” in the music industry. “Mindset is the most important role on your journey, whether you want to make it in the music industry or stock trading. See, up until that point of seeing the “flexing guy”, I never thought something like making a living off music was possible. Aren’t we all just supposed to be sheeps, obey all rules, finish school, get a job (which you probably hate) and spend the majority of your life believing “success is for others, I guess I’m just not born under the lucky star”. Sounds crazy but that’s what mindset I had in my early life. This thinking will eventually destroy you. Want to succeed? Fix your mindset firstly!”
Now the 3 marketing tips for musicians to help expand their reach!
1. Find your narrative.
Decide what kind of musician you want to be. What’s your personality? Are you an ego-maniac, do you support other artists, you like to get crazy haircuts? Find out who you really are and build your personal brand around it.
This is usually the biggest problem for musicians. They simply don’t know who they are deep down. This just leads to inconsistent posts and troubles connecting with their audience.
2. Master organic traffic.
Organic (also mainly known as free traffic) is pure gold. Paying for ads might be a faster way to reach more people, but organic traffic does wonders too. One simple way to get more of it is to interact with other people’s posts on social media. You can bet they will come checking out your profile after you give them some honest feedbacks. Takes real effort but it’s worth it.
3. Build social proof.
People want what other people want. Think about it. You need a new phone. Are you going to get a Xiju 5i3 phone or an iPhone that is so beloved by everyone? People want to support something that is “proven to work” already. If you already are supported by some people and have an audience, even if it’s still small, you stand a better chance of attracting new fans. Prove to your potential audience that you’re “proven to work” and they will be more likely to support you.
Master these 3 things and you will be one step closer to your goal.Read More